Duyduk duymadık demeyin Yahoo'nun yeni reklam formatı sayfasında yayınlandı. Hareketli reklamlar (Motion Ads) adıyla duyurulan format, markaların hikayelerini daha gerçekçi anlatabilmeleri için akıllıca tasarlanmış animasyonlardan oluşuyor.
Örnekte Kraft Singles'ın ızgara peynirli sandviçindeki, erimiş peynirden çıkan dumanın animasyonunun resmi var. Fikir basit olsa da sandviç ve peynirin erimiş hali iştah açıyor :)
Animasyonlar, Yahoo'ya reklam alanında daha fazla güç kazandıracağa benziyor.
New ad format combines beautiful imagery and subtle animation for brand
storytelling.
We are excited to introduce Yahoo Motion Ads, a new ad format that
brings images to life, helping brands tell more engaging stories and drive
greater awareness with their target audiences. The new ads use high-quality brand images with subtle animation to create
high-impact experiences for advertisers that are equally entertaining for
readers. Yahoo Motion Ads are initially available within the creative canvas of
our Billboard Ad on the Yahoo homepage, our vertical category homepages, and the
Yahoo login page. Kraft is the launch advertiser for Yahoo Motion Ads with a mouthwatering
campaign for Kraft Singles that uses animation in a creative and playful way on
the Yahoo login page.
“Kraft Cheese is proud to partner with Yahoo on the brand new Kraft Singles
Motion Ad. We are always looking for opportunities to engage our consumers in
unique and innovative ways that deliver our news – Kraft Singles are now made
with no artificial preservatives. Yahoo brought forward a great executional idea
and we are excited to be the first brand to launch it,” said Brian Gelb, Senior
Associate Brand Manager, Kraft Cheese. We believe that when you combine beautiful images with elegant animation, it
creates a very powerful form of brand storytelling. And when brands have a
flexible canvas to design beautiful ads, we see experiences that engage our
readers more and ultimately drive higher results for advertisers.
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